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Tuesday, January 27, 2015 - 1-2:30 PM PST
Presentation 1 hr, followed by Q/A
Discovering Your Personal Brand on Social
Practical Networked Leadership Course: Module 1
KDMC-Thought Leadership Social - Module 1.pdf
Establishing thought leadership on Social Media isn’t just a matter of setting up a Twitter account and sending out Tweets. It requires having a strategy that supports both organizational communications with professional objectives. It also requires having a consistent persona and skillfully navigating the fuzzy boundaries of personal/professional and public/private in a networked world. This session will share a framework for different styles of authentically engaging on social channels via Twitter and why and how it can build influence over time. Participants will also learn the art of writing the great tweets and LinkedIn Status Updates that get noticed.
Quick Overview: Session, Schedule, Wiki, Calls/Fuze, Melissa/Technical Support
Supporting Your Organization’s Communications Strategy AND your professional development
Building Your Leadership Profile With Social
Boundary and Reputation Management On Social: A Framework
Uncovering Your Authentic Personal Brand
Writing Your Social Media Elevator Pitch
Writing great social media Tweets and social media updates that get noticed
Using Twitter for Thought Leadership Strategy
Participants will be required to
complete an assessment
before the first class meeting
Reflect on how your personal brand can best support your organization's strategy or your professional development
Personal Brand Strategy_Module 1.pdf
-Set up or Revise your Twitter Profile/Elevator Speech
Developing A Stellar Twitter Profile_Module1.pdf
-Practice writing great Tweets
Writing Great Tweets_Module1.pdf
Additional Reading and Resources
Writing Great Tweets
Meeting ID: 27637030
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