Networked Leadership Skills: Building Thought Leadership on Social Media


Welcome to the wiki for Beth Kanter's workshops and online courses on Networked Leadership Skills! Here you will find reading, links, and resources to help you complete the course.

Description


Thought leaders drive conversations, influence others, and shape community perceptions. They are respected voices who others turn to understand issues. Thought leaders can also use their social media profiles to increase the impact of their thought leadership. There are also significant benefits for the organization’s brand, including expanding reach, increased engagement – and deepening trust .


In this three-part online course, Master Trainer, Author, and Networking expert, Beth Kanter, will help participants learn the skills in content curation, networking, and engagement primarily on Twitter and LinkedIn that will enhance their thought leadership online. The workshop content is based on Beth’s two books: ‘The Networked Nonprofit’ and ‘Measuring the Networked Nonprofit,’ and her extensive experience training nonprofit and foundation leaders to use these skills in service of their communication strategy.

Learning Objectives:


  • Participants will create or refine a personal brand or leadership profile on Twitter and LinkedIn that supports their professional development goals and organization’s communications objectives
  • Participants will learn the practical skills of writing great tweets and LinkedIn updates, professional relationship building on LinkedIn and Twitter, and the art of content curation on Twitter.
  • Participants will share tips and insights with each other as they practice their skills with simple “homework” assignments.