Date: Tuesday, January 27, 2015 - 1-2:30 PM PST
Presentation 1 hr, followed by Q/A
Module 1
Discovering Your Personal Brand on Social


Establishing thought leadership on Social Media isn’t just a matter of setting up a Twitter account and sending out Tweets. It requires having a strategy that supports both organizational communications with professional objectives. It also requires having a consistent persona and skillfully navigating the fuzzy boundaries of personal/professional and public/private in a networked world. This session will share a framework for different styles of authentically engaging on social channels via Twitter and why and how it can build influence over time. Participants will also learn the art of writing the great tweets and LinkedIn Status Updates that get noticed.


  • Welcome
  • Quick Overview: Session, Schedule, Wiki, Calls/Fuze, Melissa/Technical Support
  • Supporting Your Organization’s Communications Strategy AND your professional development
  • Building Your Leadership Profile With Social
  • Boundary and Reputation Management On Social: A Framework
  • Uncovering Your Authentic Personal Brand
  • Writing Your Social Media Elevator Pitch
  • Writing great social media Tweets and social media updates that get noticed


Using Twitter for Thought Leadership Strategy

Pre-Course Assessment: Participants will be required to complete an assessment before the first class meeting

-Reflect on how your personal brand can best support your organization's strategy or your professional development

-Set up or Revise your Twitter Profile/Elevator Speech

-Practice writing great Tweets

Recording Link

Additional Reading and Resources
Personal Brand
Writing Great Tweets

Technical Information

Meeting ID: 27637030

Join Online Meeting:

Join by phone:

Dial phone number and enter the Meeting ID when prompted

- Toll-Free:(855) 346-3893

- Toll: +1 201-479-4595

Please bring a headset to every webinar so we can avoid audio feedback.

For technical support, please contact:

Melissa Kaplan,